It doesn’t make any difference whether the company’s core product is a drilling machine or a more complex product, such as the eviShines Energy Management System, which handles energy- og consumption data. The complexity of the product is not important. The end user does not care how it works inside the engine as long as the product solves a given problem.
The holes of a drilling machine is a good example, because people are basically buying holes – not the machine. At eviShine we’re working to identify our holes. We do this, because our vision is to create value for our customers – just like the drilling machine creates value by drilling holes.
Energy Supply have written an article about how we’re working with value creation. Read the article (danish) here.